Hawkeyes from all 50 states and across the globe came together to give back and support students, faculty, research, health care, athletics, and more during One Day for Iowa, the University of Iowa's 24-hour online giving day.
The goal of One Day for Iowa is to increase participation year over year—every gift makes a difference no matter the amount. On March 24, 3,361 donors gave nearly $1,180,000. That is an increase of 1,400 donors from the 2019 giving day. The 2020 event was moved and ultimately cancelled due to the pandemic.
Iowa alumni and friends were also encouraged to participate in donor-sponsored challenges, climb the leaderboard, and post to social media. In doing so, they helped unlock more than $300,000 in bonus money for their favorite areas on campus.
More than 100 colleges, departments, and divisions worked to raise money for their areas on the giving day. Many sent emails and created unique social media posts to connect with their graduates and supporters.
Ace is a proud @UIchildrens NICU graduate after 50+ days. Hawkeye fan for life, Ace says today is the day to make a life changing donation to the hospital he was born, or the university dad played in the marching band and graduated from #1DayForIowa https://t.co/YMH1HgFe2k pic.twitter.com/JRj15FJ92o— Andrew Longlet (@alonglet) March 24, 2021
TODAY is One Day for Iowa! When you Tweet "It's great to be a Hawkeye because_______. #1DayForIowa" and tag @uiowaIP we get entered for a chance to win $500 to support international students and underrepresented study abroad students! https://t.co/QXrevarods pic.twitter.com/w44BeYYtD6— UI Intl Programs (@uiowaIP) March 24, 2021
Hawkeyes were also busy posting to social media. The hashtag #1DayForIowa was used more than 1,800 times on Twitter and Instagram. From Iowa-loving pets to throwbacks, about 180 people posted their favorite black-and-gold images as part of the One Day for Iowa Photo Challenge.
It's #1DayForIowa! We were cheering back then, I'm still cheering now for dementia outreach and education thru the Bowers Fund, grad student research, and @IowaNursing student scholarships. All great causes! https://t.co/7Cv7BkhFyE #iowanursing pic.twitter.com/uWJyDm4Nfe— John Bowers (@JBowers51) March 24, 2021
Additionally, more than 400 people participated in challenges posted specifically to Facebook and Twitter. In total, 28 people won an extra $500 for the area of their choice by participating in a social media challenge.
Thanks to the generosity of Iowa alumni and friends, each gift is making an important impact for Iowa and beyond. One Day for Iowa will be back in 2022; in the meantime, learn how you can get involved and give back to the university any time.