Privacy Information

At the University of Iowa Center for Advancement, we are committed to protecting your privacy and your personal information. We vow that the information we obtain, hold, and process is handled responsibly and secured appropriately, and used in ways that are not unexpected or objectionable. This privacy notice will provide an overview of how and why the UI Center for Advancement collects, holds, and processes your personal information, as well as provide information on our safeguarding procedures and your rights in relation to such personal information.

We will share with you any changes to this privacy notice, but please check our website from time-to-time to see the most updated version. If you have any questions or comments about this, please contact Dana Larson, executive director of marketing and communications, at 1-800-982-4295 or

Why We Process Personal Information

The mission of the UI Center for Advancement is to advance the University of Iowa through engagement and philanthropy. To fulfill this mission, it is imperative that we maintain a connection with individuals who have an affinity with and for our great university. The UI Center for Advancement obtains, holds, and processes personal information of alumni, friends, students, and current and potential supporters of the university for purposes of implementing and managing all advancement and fundraising services for the benefit of the University of Iowa.

The UI Center for Advancement processes the information outlined in this privacy notice in pursuit of our legitimate interest in:

  • Communicating with alumni, friends, students, and current and potential supporters;
  • providing benefits and services to alumni, friends, students, and current and potential supporters (e.g., alumni programs and activities including IOWA Clubs, alumni magazine or newsletters, receipting and acknowledging of charitable gifts, etc.); and
  • furthering our charitable mission of advancing the University of Iowa through fundraising and securing the support of alumni, friends, students, and current and potential supporters.

In pursuing our legitimate interest, we may contact you by telephone, email, post or social media. We strive to be efficient, lawful, and appropriate in the delivery of our services, and not operate to the detriment of your interests and rights. At any time, you can request UI Center for Advancement no longer use your personal information to contact you for engagement and fundraising purposes. Please contact us at 1-800-982-4295 and we’ll be happy to assist you with your preferences. If you are an individual residing within the European Union, please see our notice of GDPR rights for more information on your rights with respect to our processing and use of your personal information.

What Information Do We Collect and How

There are three ways we collect personal information: (1) information provided by you; (2) information collected through the use of our services; and (3) information we collect from using third-party sources.

1. Information You Provide

The UI Center for Advancement may request personal information directly from you via forms, surveys, subscriptions, registration for an event, alumni update forms, or donation forms. You can choose whether to provide this information. Providing personal information on a voluntary basis may be necessary for certain services (e.g., making a gift, registering for an event, or joining a mailing list).

Personal Information we collect from you and process may include:

  • Name
  • Family and spouse/partner
  • Postal addresses
  • Phone numbers
  • Email addresses
  • Graduation information
  • Education history/degree information
  • Employment information
  • Giving information (*we do not store any credit/debit card details within our database)
  • Membership of groups
  • Registration and attendance at events
  • Social media handles
  • Information you provide about yourself voluntarily (e.g., current interests, volunteering activities and expression of interest in volunteering, etc.)
2. Information Collected Through Your Use of our Services

To maintain contact with alumni and friends of the university, the UI Center for Advancement manages several websites. In general, when you visit our websites and access information, you remain anonymous. The UI Center for Advancement tracks web usage to evaluate how well our web pages are reaching and serving the needs of visitors. There are occasions when we will ask for additional information from you. We do this to better understand and respond to your needs, and to provide you with services that may be valuable to you.


Cookies are small text files that collect information about website activity. The UI Center for Advancement sites use cookies for two primary purposes—to carry information about your current site visit from one page to the next, and to recognize you and remember your preferences on any subsequent visits. You can disable cookies by changing preference settings in your web browser. You can use most of our websites with cookies disabled but may find that some functions require cookies.

Pixel tags

Also called web beacons, web bugs, or clear GIFs, pixel tags are tiny image files that may be used to monitor website use. Disabling cookies in your web browser preferences will prevent pixel tags from collecting any unique information. Pixel tags also may be used to track whether you open email messages we send. You can disable some pixel tags by turning off HTML display or images in your email software.

Third-party tracking tools

Some UI Center for Advancement websites use third-party tracking tools to monitor and improve sites or to provide ads and other information that may be of interest to users. These tools may collect the following information:

  • Internet protocol (IP) address for your computer/device
  • Internet service provider
  • Website from which you arrived
  • Operating system and web browser software
  • Date and time of your visit
  • Pages you visit on this site
  • Terms you use in our site’s search engines

Third-party tools like Google Analytics help website administrators track site usage, understand how users find sites, and improve website function and content. Other third-party tools show UI Center for Advancement advertisements on sites across the web. Using cookies and related technologies, these tools show ads to people who’ve previously visited our websites or might be interested in our sites based on other sites they’ve visited.

You can opt out of these services:

Server logs

Like third-party tracking tools, our web servers routinely generate logs that include basic information helpful in monitoring website usage and performance:

  • Internet protocol (IP) address
  • Web browser software and plugins
  • Date and time of your visit
  • Path taken through our sites
  • Files downloaded and time spent accessing video or audio files
  • Any errors you encounter
3. Information Collected from Other Sources

As a fundraising and engagement services organization, the UI Center for Advancement may gather more information about you—like name, age, gender, or social media activity—from publicly available sources or by searching the Internet. This helps us understand more about you and your interests in supporting the university, including financially, and to understand the preferences of our alumni and friends about attendance at events, communication and services. We also collect and receive some information directly from the university of Iowa following student graduation.

How We Use the Information

We collect and process your personal information for engagement, marketing, and fundraising purposes to benefit the University of Iowa. By collecting information in the ways described in this policy notice, the staff at the UI Center for Advancement can tailor communications and provide our alumni, friends, donors or potential donors to the University of Iowa the most appropriate and meaningful experience and connection with the university. We will use your information to keep in touch with you about university related activities and developments and events on campus and within your geographical region; offer alumni services and involvement opportunities; send publications and campus information; and to request and process donations.

We routinely share information with the University of Iowa and its affiliated organizations to advance their missions and to support our overall mission. We sometimes share information with third-party vendors and service providers or with organizations that may occasionally be commercial in nature if we determine there is a benefit to our alumni and friends. Examples of the when we might utilize third-party vendors or service providers include, but not limited to, payment processors; maintaining accurate and up-to-date contact information; market segmentation, which may include wealth screening; and marketing services. By doing so, we aim to gain a better understanding of which of our services, activities, and appeals may be of interest to you, and how to best contact you. We only share information with our vendors once they sign an agreement with obligations governing confidentiality and data security.

We will also share information when we believe it is reasonably necessary to comply with valid legal process (e.g., subpoenas, warrants, etc.) or to protect the right, property, or safety of our employees or users. If we are compelled to disclosure your personal information to law enforcement, we will do our best to provide you with advance notice, unless prohibited by law.

Retention Practices

We believe a connection with the University of Iowa is not a one-time event and continues over a lifetime of an alumni, friend, fan, donor and potential donor of the university. As a result, our retention practice reflects our continued mission to keep those with an affinity to the University connected so we retain your information until you inform us of your desire that we no longer use your data and/or delete our file.

How We Safeguard the Information

The UI Center for Advancement takes protecting your data seriously. We have systems in place that protect your data from external access as well as restricting access to authorized personnel within the organization.

We utilize encryption/security best practices to safeguard the confidentiality of personal information we collect to prevent unauthorized access or disclosure and accidental loss, alteration or destruction. In addition, the UI Center for Advancement has systems in place to help spot possible abnormal activities to prevent unauthorized access and use of data.

We take these and other steps to help ensure our systems are secure and available. We:

  • Monitor our internal systems 24 hours a day.
  • Log all system activity so we can validate data at any time.
  • Have a redundant data center in case one data center becomes unavailable.
  • Employ "ethical hackers" to test attack models within our network.
  • Limit access to only team members who need to have access to your information.
  • Require an access card to enter our buildings.

Your Choice—Contact and Communication Preferences

You have a choice about whether you want to receive information about the University of Iowa, including engagement activities or fundraising initiatives, and by which methods of communication we use to contact you. If you want to update your contact preferences or opt-out of future communications, please go to our preferences page or contact us at 1-800-648-6973.

We will work with you individually and personally to ensure we are adhering to your wishes.

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